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Position: Marketing Data Analyst
Institution: Efinancial Insurance Services
Location: Tempe, Arizona, United States
Duties: Own the end-to-end lead performance management analytics to maximize risk-adjusted lifetime value generated by converting marketing spend into revenue; Develop lead/traffic forecasts by marketing channel, interpret sales conversion data, analyze and monitor results and recommend adjustments to keep marketing spend efficiency on track; Develop point solutions such as dynamic bidding models to guide lead and media buy; Work effectively with cross-functional partners in Business Intelligence, Marketing, and Finance to keep data initiatives on track, and provide periodic sales lead performance reporting to management team; Extract/extrapolate trends from competitor, user behavior, and market positioning analyses and recommend tangible opportunities for Business Development teams to maximize value of marketing relationships
Requirements: Proven analytical and quantitative skills and an ability to use hard data and metrics to back up assumptions, develop business cases, and complete root cause/analyses Strong verbal and written communications skills that enable you to explain complex insights with clarity and precision to executive management Experience developing insights across various areas of customer related data: financial, product and marketing Proficiency in MS SQL/MySQL, Tableau/PowerBI and mastery of Microsoft Suite (Excel) Knowledge of cloud-based data structures including Redshift, and programming languages such as Python a huge plus An analytical mindset with relevant education such as a Bachelor’s degree in Mathematics, Statistics, Engineering, Economics, Finance or any related field 2-5 years of experience as a Data/Business/Financial Analyst with large, complex data sources
   
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