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Position: Digital Marketing Analyst
Institution: Efinancial Insurance Services
Location: Chicago, Illinois, United States
Duties: Provide data analysis and insights to help accelerate the sales growth and profitability of the digital purchase experience across partnership sites, eFinancial, Fidelity Life and eCoverage; Utilize data analytics tools to query, filter and merge large data sets, analyze results and make strong recommendations; Provide maintenance, updates, and ongoing audits of GTM tagging across properties (eFinancial/Fidelity Life/eCoverage/Digital/Partners); Troubleshoot Google Analytics tracking issues including page tags, conversion tracking, custom events, and ecommerce tracking; Track and analyze the digital purchase funnel key performance indicators (KPIs) such as page conversion rates, cart abandonment conversion, and traffic by partnership source; Update and maintain web site dashboards and assist in preparing regular KPI dashboards for digital channels including ecommerce and partnership websites; Adhoc reporting and analysis
Requirements: Bachelor's Degree in a quantitative field required; background in business, marketing, mathematics, statistics, economics a plus; 2 -4 years of experience in web/digital marketing analytics and reporting required, ideally Google Partner certified; Experience using a tag management system (Google Tag Manager, Adobe DTM, Tealium, etc.); Experience preparing digital dashboards and understanding key digital marketing metrics from multiple properties (e.g., sessions, visits to the sites, bounce rate, new users, etc.); Proven experience with analysis, reporting, and providing actionable insights
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