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Position: Project Manager Marketing & Sales CTAP
Institution: AO Foundation
Location: Paoli, Switzerland
Duties: Identify marketing opportunities by identifying consumer and stakeholder/sponsor requirements/needs; Help develop brand awareness amongst the target audience and stakeholder groups; Design and implement a strategic marketing plan for CTAP in collaboration with the AONA Director Stakeholder Engagement and the CTAP Project Manager; Clearly articulate the value of the program and the different product offerings to relevant stakeholders; Develop a PR and communication plan for launch and continuous adoption of the program and its derivative products; Plan, implement and evaluate promotional programs including the production of promotional material; Develop and implement annual sales plans; Build up and continuously expand a customer base; Assess return on marketing and business development strategies to continuously improve approaches to promoting and marketing the products; Maintain customer relationships and ensure all needs of customers are being met; Serve as the point of contact for all customers; Forecast projected revenue, reporting to CTAP Steering Committee
Requirements: Minimum of 5 years experience in Marketing and Sales in the healthcare sector; In-depth knowledge of healthcare industry, postgraduate medical education and medical societies in North America; Broad network of contacts in the healthcare sector in North America; Willingness to travel regularly; Experience with non-profit organizations
   
Text: Project Manager Marketing & Sales CTAP Apply now Apply now The AO is a medically guided, not-for-profit organization led by an international group of surgeons specialized in the treatment of trauma and disorders of the musculoskeletal system. Founded in 1958 by 13 visionary surgeons, the AO fosters one of the most extensive networks of over 215,000 surgeons, operating room personnel, and scientists in over 100 countries. AO Trauma is the largest clinical division within the AO Foundation and continues to uphold the long established and successful history of the AO Foundation. AO Trauma provides clear direction and generates and distributes knowledge through research and education programs. The organization educates and facilitates open dialogue to encourage innovation, and influences trauma and orthopedic surgery. For our office in Wayne, PA 19087 (remote job in North America ) we are looking for a highly motivated person for the position of Project Manager Marketing & Sales CTAP The AO Competency-based Training and Assessment Program, also referred to as CTAP, uses validated knowledge and skills training and assessment tools to address gaps in surgical training and establish AO as a leader in skills training and assessor of competence. CTAP takes advantage of new practices in training, coaching and assessment emerging through the rapid development in AR/VR simulation. The purpose of the role of the Marketing & Sales Manager is to help develop and build brand awareness amongst the target audience and other key stakeholder groups and building up a strong customer base in the highly competitive postgraduate education market. Understanding the needs of Residency Program Directors and Hospital Administrators and predicting competitor's reactions will be prerequisites for building and promoting strong, long-lasting customer relationships. In this role, you will design and implement a strategic marketing and sales plan in close collaboration with the CTAP Steering Committee, the CTAP Taskforce, and the Director Stakeholder Engagement AONA. Your network of contacts in North American medical societies, your in-depth knowledge of the healthcare industry and postgraduate medical education in North America in combination with a winning mindset, strong analytical thinking, excellent communication skills and diplomacy will be crucial for being successful in this international role. The CTAP Marketing & Sales Manager is based in AONA Philadelphia working closely with AO staff in Europe a. In this role you will be required to Identify marketing opportunities by identifying consumer and stakeholder/sponsor requirements/needs Help develop brand awareness amongst the target audience and stakeholder groups Design and implement a strategic marketing plan for CTAP in collaboration with the AONA Director Stakeholder Engagement and the CTAP Project Manager Clearly articulate the value of the program and the different product offerings to relevant stakeholders Develop a PR and communication plan for launch and continuous adoption of the program and its derivative products Plan, implement and evaluate promotional programs including the production of promotional material Develop and implement annual sales plans Build up and continuously expand a customer base Assess return on marketing and business development strategies to continuously improve approaches to promoting and marketing the products Maintain customer relationships and ensure all needs of customers are being met Serve as the point of contact for all customers Forecast projected revenue, reporting to CTAP Steering Committee To master this challenge, you have Minimum of 5 years experience in Marketing and Sales in the healthcare sector In-depth knowledge of healthcare industry, postgraduate medical education and medical societies in North America Broad network of contacts in the healthcare sector in North America Willingness to travel regularly Experience with non-profit organizations We offer An interesting and varied job in an exciting and innovative organization Working in a highly committed international team Modern infrastructure Employment conditions which match the requirements and offer a high degree of flexibility re working hours and location If you meet the requirements of this challenging opportunity, please submit your complete online application (motivation letter, CV, recent photograph, certificates, reference letters, etc) through our online application system. Applications received via other channels will not be considered in the process. Additional information Location Paoli Position type Full-time employee Start of work 15.06.2020 Responsible Petra Schubert Senior HR Business Partner, AO Foundation phone: 41 44 200 24 20 mail: petra.schubert@aofoundation.org Stettbachstrasse 6 8600 Dübendorf Video Portraits Apply now Apply now
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